Last year I wrote an in-depth guide to Unity’s founding and rise in popularity, interviewing over 20 top Unity executives in San Francisco and Copenhagen, plus many other professionals in the industry, in the process. Unity is easily misunderstood because most people who aren’t (game) developers don’t know what a game engine actually does, because Unity has numerous revenue streams, and because Unity and the competitor it is most compared to - Epic Games - only partially overlap in their businesses. Much of the press about Unity’s S-1 filing mischaracterizes the business. (This report was originally posted on TechCrunch) But Unity has been expanding beyond gaming, pouring hundreds of millions of dollars into a massive bet to be an underlying platform for humanity’s future in a world where interactive 3D media stretches from our entertainment experiences and consumer applications to office and manufacturing workflows.
The 16-year-old tech company is universally known within the gaming industry and largely unknown outside of it. is set to list on the New York Stock Exchange this month, following its S-1 filing two weeks ago.
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